Books That Want to be Free
"What does the currently ubiquitous Alan Greenspan have in comman with George J. Tenet, Bob Woodward and Harry Potter?," the New York Times asks."In each case publishers prepared elaborate marketing plans to roll out their books under strict embargoes, hoping to control the books’ reception and focus attention at just the moment they hit store shelves. But each time, news organizations were able to buy early copies and write about the contents, creating a publisher’s nightmare of managing bruised relationships with other media outlets -- or fans -- that thought they had exclusive first rights to the material."
"The task of unveiling a big book -- especially one with great news interest or enormous popular demand -- has changed dramatically in recent years as players in an increasingly competitive news media seek to be the first to unveil content, and the Internet makes it more difficult to keep books under wraps."
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